Loc Retwist & Style Challenge

** One model per competitor is permitted with competition entry ticket**

May 3rd at 1:45 PM

Note: Competitors may only compete in either Loc Retwist & Style Challenge or Neatbraid Precision Maze Challenge because they will run simultaneously at HEBS.

Winning competitors will be invited to compete in the Loc Retwist and Style DOMINION. This is an elite competition where the Loc Retwist and Style winners go head to head for an additional $10,000. Winner takes all. View more about the Loc Retwist and Style DOMINION.

Overview:

The Loc Retwist & Style Challenge celebrates professional excellence in loc care and creative styling. Competitors will demonstrate their skill, precision, and artistry by completing a full-head retwist and styled finish within 60 minutes — using only PureO Natural Products. Provided on site.

Judging Criteria (100 Points Total):

• Complete Style: 25 points – If you do not complete the style it’s an automatic reduction of the total 20 points

• Overall Creative Concept: 20 points – Style creativity, thinking outside of the box

• Clean Parts: 10 points – No hairs criss crossing the part lines

• Symmetry / Cohesiveness: 10 points – The style should be able to flow together; it should be appealing from all angles

• Proper Retwist and Styling Technique: 10 points – The root of the lock should be flat twisted on base; check for locs over directed in unnatural positions; no buckling and over twisting

• Completion Before Allotted Time: 10 points – Style is fully completed within the time frame

• Accessories: 5 points – Hair jewels and adornment; no added hair

• Polishing and Product Usage: 10 points – Clipping away flyaway hairs; making sure the perimeter is sleek and polished; check for frizz; no pens or thread exposed; no caking or overuse of product

Rules:

• 60 minutes total. No teams. Single Competitor Only.

• Model Requirement: Must provide your own model. Model must have a full head of locs (minimum shoulder length temp or taper no more than 1 1/2 to 2 in on sides before the ear and back tapeline only is allowed). Model must have traditional size locks (no small locs or large locs model should have at least 50 to 60 locks no less)

• Allowed Products: Any products from the PureO Natural Products line such as Loc and Twist Gel, Loc and Twist Butter, Loc and Braid Mousse, etc. (no other brand of products). Products will be provided on site.

• Tools: Competitors may bring their own clips, combs, dryers, and accessories (pins, wraps, beads, bands).

• Pre-Work: Models must arrive with freshly washed, natural locs. Hair should be clean and free of dandruff and product. No pre-parting, pre-twisting, or partially styled work allowed. If you need a cleanup and you still have time on the clock you’re welcome to have them clean up the access but not to exceed your allotted time.

• Finishing Styles: May include buns, twists, updos, or creative designs — but must start from a complete full-head retwist.

Eligibility

• Model must have a full head of freshly washed natural locs 
• Must use Loc & Twist Gel only 
• Accessories allowed: beads, pins, bands, wraps 
• No pre parting, pre twisting or partial styling allowed 
• Models must meet eligibility requirements ignorer to serve as a model