CROWNED ICONS: The Global Beauty & Fashion Showdown
- Date: Monday, May 3rd, 2027
CROWNED ICONS isn’t just a competition—it’s a movement.
This is HEBS’ signature main stage event: a high-fashion, high-drama showdown where elite beauty and fashion creatives from around the world present visionary runway-meets-theatre performances. Think Met Gala, Cirque du Soleil, and Paris Fashion Week fused into one spectacular moment.
Each team will deliver an immersive visual experience that showcases mastery across:
- Hairstyling
- Makeup Artistry
- Fashion & Couture
- Nail Art
- Choreography, Set Design, or Music
Prizes & Honors
- 1st Place – Global Icon of the Year: $20,000
- 2nd Place – Visionary Vanguard: $10,000
- 3rd Place – Trend Revolutionist: $5,000
Who Can Enter?
The HEBS USA Global Crown Championship™ is open to artists worldwide who are at least 18 years old.
Eligible Categories:
- Hairstylists
- Barbers
- Makeup Artists
- Nail Artists
- Fashion Designers
- Fashion Stylists
- Creative Directors
- Beauty & Fashion Visionaries
Main Stage Requirements
Each contestant must produce a full-scale, 5 minute production.
This is not a walk—it’s a show.
Your presentation must include:
- A bold creative theme or storyline
- Original fashion or couture (or designer collaboration)
- Hair and makeup transformations
- Nails, accessories, and visually impactful details
- A performance component: audio/visual, choreography, or live experience
Stylists become directors. Models become performers. Beauty becomes performance art.
2027 Theme: “Bridgerton Reimagined”
Step into a world where elegance meets innovation, where artistry becomes status, and creativity reigns supreme.
For the 2027 HEBS USA Global Crown Championship™, competitors are invited to present their interpretation of Crowned Icons™: Bridgerton Reimagined—a modern celebration of beauty, fashion, culture, and artistic excellence inspired by the glamour and sophistication of early 19th-century society.
This theme challenges artists to reimagine the grandeur of the Regency era through a contemporary lens. Drawing inspiration from lavish balls, aristocratic fashion, intricate hairstyles, ornate embellishments, classical music, social influence, and the pursuit of distinction, competitors will transform historical inspiration into visionary artistic expression.
Contestants are encouraged to create a complete visual story that embodies:
- Elevated Hair Artistry
- Avant-Garde Nail Design
- Luxury Fashion & Styling
- Makeup Innovation
- Music & Performance Influence
- Cultural Storytelling
- Royal Elegance & Social Prestige
- Modern Interpretations of Historical Beauty
- Individual Creativity & Artistic Identity
Application timeline
| Title | Description | Date |
|---|---|---|
| Registration Opens | To purchase Crowned Icon Competition entry fee of $75 and submit required information with that purchase.Required Information: Full Name, Email Address, Phone Number, City, State, Country, and Instagram Handle | 1788220800 1st September 2026 - 5th February 2027 |
| Video Submission Deadline | Submit via Email to: Casting@thehebs.com. Subject Line: HEBS USA 2027 Submission [Your Full Name] Only Email submissions will be accepted | 1802303940 10th February 2027 |
| Live Posting & Instagram Voting | After all submissions are reviewed for eligibility, approved contestant videos will be posted on the Official HEBS USA Instagram Account @Haireducationbeautysummit. The public will help determine who advances to the championship finals. Voting will be based on engagement on the official HEBS USA competition page. Eligible engagement nncludes: Likes, Comments, Shares, and Saves | 1802735940 15th February 2027 - 19th February 2027 |
| Top 12 Finalists Announced | After voting concludes the HEBS Competition Committee and Judging Panel will review; Public Voting Results, Creativity, Technical Skill, Professionalism, Overall Presentation. All Finalists must submit a $200 Finalists Fee to secure your spot as a finalist | 1803340740 22nd February 2027 |
| Live Championship Finals | The Top 12 finalists will compete live before; Industry Judges, Beauty Professionals, Sponsors, Influencers, and a Live Audience | 1809388740 3rd May 2027 |
Submit your $75 registration fee. Fee is non refundable. Fill out the application and prepare your video submission. For all questions/concerns please contact Casting@thehebs.com or (610 477 9635)
create your video
Every competitor must submit a video showcasing their artistry, creativity, and personality. This is your opportunity to impress the judges and the public before the live championship.
- Max Length: 3 minutes
- Accepted Format: MP4 or MOV
- Video Quality: 1080p HD Recommended
Tell us:
Why should you represent your city, state, country, and creative community on the HEBS Global Crown stage?
LIVE CHAMPIONSHIP FINALS
Each finalist will receive 5 minutes to present their interpretation of the 2027 theme:
Crowned Icon Contestants must incorporate:
- Hair
- Makeup
- Nails
- Fashion
- Styling
- Music
- Storytelling
- Cultural Inspiration
- Live Performance Elements
Judging Criteria
- Creative Concept & Storytelling – 30%
- Technical Skill & Precision – 25%
- Visual Impact & Innovation – 25%
- Stage Presence & Performance – 20%
- Total Score – 100 Points
Ready to Be Crowned?
Application opens: Sept 1, 2027
Spots are limited. Begin crafting your legacy now.
For team guidelines, entry rules, and production resources, click below:
Stage 1
Register to Enter
Pay the non-refundable
$75 registration fee
Stage 2
Submit Your Video
Introduction
- Your name and required information
- Where you’re from
- Your competition category
- Why you want to compete
Your Creative Process
Show a completed transformation that demonstrates:
- Technical skill
- Creativity
- Visual impact
- Professional execution
Your Story
Tell us:
Why should you represent your city, state, country, and creative community on the HEBS Global Crown stage?
Stage 3
Social Media Voting
Submission
Submission videos will be uploaded to HEBS platforms on February 15, 2027.
Public engagement
Public engagement matters! Encourage your followers, family, and friends to like, comment, and share your video.
Highest Engagement
The top 12 videos with the highest engagement will move forward to the final stage.
Stage 4
Finalist Announcement
Finalists
Finalists will be announced on February 22, 2027.
Submit The Fee
To secure your spot in the live main stage competition, finalists must confirm participation and submit the $200 finalist entry fee.
Official Rules
- Participants must be 18 years or older.
- Submission videos may not exceed 3 minutes.
- Final hairstyles must align with the “Bridgerton Reimagined” theme.
- HEBS reserves the right to use all submissions for marketing and promotional purposes.
- Finalists are only confirmed after payment of the $200 entry fee.